Consumer Health Data Privacy

Last updated: May 8, 2026

MommySense (“we”, “our”, “us”) is committed to protecting the privacy, security, and confidentiality of any health-related information you may share with us.

This Consumer Health Data Privacy Policy explains how we collect, use, and safeguard consumer health data when you interact with our website, products, or services.

1. What Is Consumer Health Data?

Consumer health data refers to personal information related to your physical or reproductive health, including data that may indicate or be associated with:

Pregnancy or attempts to conceive
Ovulation or fertility tracking
Use of pregnancy or ovulation test kits
Health-related queries or concerns shared with us

This data may be provided directly by you or inferred from your interactions with our website or services.

2. Information We May Collect

We may collect consumer health-related information in the following ways:

a. Information You Provide Directly

Questions or messages sent to customer support
Responses to surveys or feedback forms
Voluntary information shared during consultations or enquiries

b. Website Interaction Data

Pages visited (e.g., ovulation, pregnancy, or fertility-related content)
Product preferences and browsing patterns

We do not require you to provide sensitive health information to make a purchase.

3. How We Use Consumer Health Data

We use consumer health data only for legitimate and limited purposes, including:

Responding to your enquiries or support requests
Providing relevant product guidance or educational content
Improving our website, services, and user experience
Ensuring the accuracy and relevance of information shared

We do not use health data for profiling or automated decision-making that could significantly affect you.

4. Legal Basis for Processing

We process consumer health data in accordance with applicable data protection laws, including the UK GDPR.

Our legal bases include:

Your explicit consent (where required)
Legitimate interests, such as improving services and responding to queries
Compliance with legal obligations

Where consent is required, you may withdraw it at any time.

5. Data Sharing & Disclosure

We treat consumer health data with a high level of sensitivity.

We do not sell, rent, or share your health data for marketing purposes.

We may share limited data only when necessary with:

Service providers (e.g., customer support platforms)
Technology partners (for website functionality and analytics)
Legal authorities (if required by law)

All partners are required to maintain strict confidentiality and data protection standards.

6. Data Minimisation

We follow a principle of data minimisation, meaning:

We only collect health-related data when necessary
We avoid collecting more information than required
You are not required to disclose sensitive health data to use our services

7. Data Security

We implement appropriate technical and organisational measures to protect consumer health data, including:

Secure servers and encryption protocols
Access controls and restricted data handling
Regular monitoring for potential vulnerabilities

8. Data Retention

Consumer health data is retained only for as long as necessary to:

Fulfil the purpose for which it was collected
Comply with legal or regulatory requirements

Once no longer required, data is securely deleted or anonymised.

9. Your Rights

You have the following rights in relation to your personal and health data:

Right to access your data
Right to correct inaccurate information
Right to request deletion of your data
Right to restrict or object to processing
Right to withdraw consent at any time

To exercise your rights, please contact us using the details below.

10. Sensitive Nature of Health Data

We recognise that health-related information is highly personal and sensitive.

MommySense is committed to:

Handling such data with care, discretion, and respect
Avoiding intrusive or unnecessary data collection
Ensuring transparency in how your information is used

11. Updates to This Policy

We may update this Consumer Health Data Privacy Policy to reflect changes in legal requirements or business practices.

Any updates will be posted on this page with the revised “Last updated” date.

12. Contact Us

If you have any questions or concerns regarding this policy or your data, please contact:

Email: info@mommysense.com

Phone: +44 67786 9098

Address: 25 Avondale Road, Ponteland, Newcastle Upon Tyne, NE20 9NA, United Kingdom